Products

DKS SmarKet

Pantalla - DKS Smarket - Productos - DatKnoSys


Pantalla - DKS Smarket - Productos - DatKnoSys

DKS Smarket - Productos - DatKnoSys

Customer intelligence portal that optimizes all the campaigns aimed at the customer’s life cycle. It allows you to know what phase the client is in (gaining, linkage, optimization and retention) in order to personalize marketing actions.

It helps you to make the most of your marketing investment by looking at patterns in your sales data, customers’ profiles, purchasing and consumption habits, prediction of their behavior,… The more we know about our client and the quicker we have all the required information, the more we can do to avoid them leaving to another company.

Thanks to SmarKet you will see the return of your campaigns increased and at the same time, the cost will be reduced.


SPECIFIC APPLICATIONS:


DKS SmarKet ProductDKS SmarKet Product

Definition and control of KPIs for sales/financial/logistics. Customer segmentation
Get the opportunity to have all the relevant indicators in just one screen and get a better understanding of your company’s situation. It identifies groups with similar behaviors,
to then put in place different strategies.


DKS SmarKet ProductDKS SmarKet Product

Deserters’ reports Predict customers’ behavior
Identify who will be the next to abandon your company and be able to put a specific retention campaign in place. Get to know the movements of my clients, who will change from frequent to occasional customer and consequently plan my campaigns.


DKS SmarKet ProductDKS SmarKet Product

Shopping basket analysis Map representation of the data
Identify relationships between products: which products are complementary, which are substitutive, which will give me the most
benefits, or which ones I should promote.
See geographically where your clients are
and then establish areas of influence,
fix mailing campaign areas, or decide
where to open a new sales point.


DKS SmarKet ProductDKS SmarKet Product

Report making for sellers Manage stock
Make reports automatically including the most important data for that commercial area. Get to know all those products with the most
or least demand in order to plan your
future orders. Identify your star products
and those that are not popular enough.




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